How to use custom boxes for your brands’ advertisement eight easy tricks?
Custom boxes are being used for the branding and advertisement of the products. A perfectly customized shape brings value to your box and becomes a source of advertisement. So, choosing the right customization is so much important for manufacturers. There are a couple of ways to use during customization for branding; here are the eight easy tricks to do.
- Place your logo on the box
- Place the price on the box
- Give it a unique shape
- Represent your business theme and template
- Print the brand slogan
- Place the box on the billboard
- Use packaging on an ecommerce platform
- Use it in conventional marketing campaigns
Place your logo on the box:
The logo is the first and foremost important thing used in the advertisement. When you place your logo everywhere and build a brand,IT is only possible because of the customization of the box. In customization, you can place the logo on the box, and such boxes become affordable. So, bulk custom boxes become a source of advertisement. Almost all the brands in the world are using their logo, either in minimalistic or massy approach on the packaging. The logo is a symbol and icon of your business; everyone recognizes yourself with the help of the logo. Whether you have a retail or food business, printing a logo on the box is always a source of advertisement.
Place the price on the box:
Price always becomes a point of attraction for the customers. The first thing they want to see is the price of the products. Price is a strong factor that grabs the attraction on the box. Thus, whenever you have a discount offer or regular price, print on the box in large size font. This attracts customers from a faraway distance. Add to this, and this is another important source of advertisement. Most of the brands print them for the clearance and elimination of the third party. In the end, it is a part of an advertisement to target via price tag.
Give it a unique shape:
Unique shapes become a way to the advertisement of your product. Such shapes become famous and become a symbol of the brand. If we talk about the brands and luxurious products, all of them have unique shapes and designs for the packaging. Most of the unique shapes are pyramid shape, hexagon, pillow shape, rigid material made boxes, and suitcase shapes. Such shapes are costly, but their outlook presence is very appealing. Just because of their shapes, people love them and recognize them.
Represent your business theme:
Your packaging and boxes should follow the theme of the business, its templates, and its color scheme. In order to boost your brand identity, the business-main theme and template should look-alike alike to the packaging. Your packaging color combination and logo color should have an appealing and matching look. The same colors should be used in banners, billboards, product packaging, and the website of the products. By aligning all the things with the same color, you can use boxes packaging as a marketing tool.
The print brand slogan on the box:
The slogan is a unique visionary statement of the business. This tells about the core purpose of the product, its uniqueness, and specific distinction. All the manufacturers place their slogan on the box. Add to this, the slogan tells the story of the product and tells the customers about the vision of your product in one statement. Products are also known for their slogans, like MacDonalds, which has a slogan, “I’m Lovin’ it.” This slogan tells customers that they are in love with Macdonald’s products.
Placing of the box on a billboard:
During advertisement campaigns, custom printed boxes are also placed to show the product to the customers. Whenever we place the product on the billboard or in TV commercials, we display the boxes with them. By displaying the branded boxes in ads, people know the right product and find them in the shops and malls. Furthermore, this also tells the customers about the original brand product and fake product. In fake products, packaging colors become dull and variated. Through the right colors and advertisement of product packaging, people know about the right brand.
Use packaging on ecommerce platforms:
Ecommerce platforms are becoming popular nowadays. Every small- and large-scale manufacturer has pages and business profiles on social media platforms. Add to this, they also create shops on different marketplaces, and here again, packaging helps a lot. Now, if you are selling products online, then placing branded packaging is necessary. Almost all the marketplaces allow uploading products pictures and creatives with packaging, in order to get branded packaging people, use custom boxes solutions. Only custom printed boxes look perfect in product shoots and appeal well on ecommerce platforms. Major platforms are Facebook marketplaces, Amazon, eBay, Instagram, and marketplaces.
Use packaging in conventional marketing campaigns:
Conventional marketing campaigns revolve around the products and build a strong position in the mind of the customer. So, placing box packaging in all campaigns helps in advertisement and branding. Packaging experts advise using only custom boxes for the products, using eco-friendly material, and placing your logo on the box. It doubles the impact of the marketing strategies, and boxes are a source of advertisement. In this way, one could promote the products as well as their packaging. It also helps in competition and branding the overall strategy of the company. So, using your packaging in the campaigns reveals to your customers what you are selling and what box you would get in your hands. In the end, customized boxes solutions are more beneficial in all cases, and one should place your logo on the box and make it appealing and branded. On the other hand, it is also recommended to place the price on the box, give it a unique shape and represent your business theme and template to the customers. Packaging experts also recommend printing the brand slogan, placing the box on the billboard, using packaging on an ecommerce platform, and using it in conventional marketing campaigns. All these tips become a source of advertisement of the product.
